Our experts built a resource hub to help you navigate new marketing challenges. How we used multi-screen experiences to drive DLC and level up player loyalty between releases. Getting gamers excited for a franchise game launch is easy. But keeping them engaged during the typical two-year window before the next launch in the face of big, competing titles that are arriving right on its heels? We developed Halo: Waypoint and Gears of War: War Journal, connected interactive destinations that fostered and sustained multiplayer communities across a spectrum of touch points by rewarding loyalty, longevity and skill. We also created companion experiences, applications and destinations to help gamers play better and reach the highest levels of satisfaction. Launched to coincide with the release of Halo: Reach, Waypoint was developed to sustain player engagement for several years, across multiple Halo releases. Players spend console time playing the game itself, but Microsoft needed a broader strategy to help keep fans engaged beyond the Xbox.


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Here at Industries, our teams are wholly focused on the future of Halo. Meanwhile, the month over month usage of these legacy Xbox game services continues to dwindle, creating an even greater imbalance between the time and work required to maintain vs. But, as with any business, our teams must continually weigh needs against available resources time, people, expertise, etc. As these games continue to age, and as improved modern replacements for many of these experiences have moved to the forefront, less and less people are investing time in the original legacy titles. Digital sales have greatly slowed and physical sales of these legacy Xbox titles were halted back in
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Certain Affinity and Industries. Website Xbox obsolete Mobile devices discontinued. Halo Waypoint is the official online portal for all Halo -related content. It showcases Halo news, updates, lore, stats, and other related Halo materials. Halo Waypoint provides users with various kinds of Halo information, including information on members of the Halo community, various machinima videos and gameplay strategies and tutorials. It also allows players to access their own gameplay-related data, total Halo Gamerscore through multiple games in the series. Most major announcements regarding the Halo series are also posted at Waypoint.
Halo Waypoint is a central hub for Halo -related content. A mobile version of Halo Waypoint is available for Windows Phone 7 devices for free. Its features and content are similar to the version of Waypoint available to Xbox users. Halo Waypoint provides users with various kinds of Halo information, including information on members of the Halo community, various Machinima videos and gameplay strategies and tutorials. It also allows players to access their own gameplay-related data, tracking "milestones" and progress through multiple games in the series. Halo Waypoint consists of new updates and features every day of the week, with each day highlighting a different aspect of the Halo Universe. Such as;. Halo Waypoint displays a player's progress through the Halo games using milestones and awards.