I had just preached 4 or 5 Christmas eve sermons in an all-day marathon and I was spent. It was late at night. I gathered my things and headed to the car. And everything was covered with a thin layer of white. And I remember nodding off to sleep on Christmas eve with a sense of deep satisfaction.

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Dave's Christmas Memories
They had an existing website but lacked the dynamic site design and functionality to reach and sell to a variety of customers around the country. With a full site redesign integrated with the Fission Web System, which is tooled for search engine optimization, Christmas Central's website became more accessible to visitors and made the jump from the 11th page of search results to the first page on Google for the Christmas season. Christmas Central's website had existed for approximately 2 years with few updates, which was not good for search engine optimization. The site design was stale; the content needed to be refreshed; they needed to improve search engine optimization; and most importantly, they needed to make their products more visible to more customers. The focus for Christmas Central was to create a more visible web presence by ranking higher in search engine results for their Christmas products.
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For the past 37 years, Deacon Dave has invited everyone to view his Christmas lights display in the front yard of his home in Livermore. It has grown to include over , lights, the most of any home display in the Bay Area. It has grown to include over , lights, the most of any home display. For the past 37 years, Deacon Dave's Christmas light display in Livermore has been a beacon of light and holiday joy for the Bay Area. And each year, it grows just a bit brighter thanks to Dave Rezendes and a legion of volunteers who annually put together the event in the yard of his house. No home holiday light display in the Bay Area comes even close in sheer size to Deacon Dave's. This year's show contains , lights, most of them consisting of chained light strands bought at stores. Having the largest light display in the Bay Area was never the goal for Deacon Dave. It just happened organically.
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